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9781573927192 Academic Inspection Copy

Nail 'em!

Confronting High-Profile Attacks on Celebrities and Businesses
  • ISBN-13: 9781573927192
  • Publisher: GLOBE PEQUOT
    Imprint: PROMETHEUS
  • By Eric Dezenhall
  • Price: AUD $55.99
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 19/10/2003
  • Format: Hardback (230.00mm X 155.00mm) 275 pages Weight: 658g
  • Categories: Modern & contemporary fiction (post c 1945) [FA]
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"Nail 'Em!" is an exploration of the personalities, conflicts, and motivations involved in such attacks and Dezenhall's unique communications approach to slowing, preventing, and reversing such situations. While illustrating that these attacks are not merely communications problems, but real conflicts that can only be stopped when the aggressor is placed in jeopardy, the author examines the psychology of the attacker, notorious recent cases, his personal experiences, facts versus falsehoods, the role of the news media, and the popularity of victims in contemporary America. "Nail 'Em!" lays out a blueprint for reclaiming the public's good favour while erasing the attacker's allegations.
"This fascinating expose provides sobering insights on how falsehoods and distortions can play a role in determining what issues wind up taking centre stage in our culture... you can help change the system." -- Former Surgeon General C Everett Koop
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