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9781557532091 Academic Inspection Copy

Passion for Ideas

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The creation, implementation, and sustainability of new ideas is the lifeblood ensuring the growth and viability of any organization. Without continuing innovation, competitive advantage and global market share are endangered. Once-thriving organizations can find themselves unprepared for the future. A Passion for Ideas gathers together a stunning list of today's thought leaders to shed light on how the new is discovered. Via interviews and essays, an exciting and diverse international group of innovators-representing not only business, but also science and the arts-share their insights and help us to understand the process of creativity and construction and the methods to move organizations forward in an ever-changing climate.
Bolko v. Oetinger studied political science in Berlin and holds an MBA from the Stanford Graduate School of Business. He is co-editor of Clausewitz on Strategy Heinrich V. Pierer studied law and economics and joined Siemans AG's legal department in 1969. From 1977 to 1987 he fulfilled various commercial duties with Kraftwerk Union AG and in 1988 became the commercial head of the corporate sector of KWU. In 1989 he became a Board Member of Siemens AG and later became its President and CEO.
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