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9781557531940 Academic Inspection Copy

Business in a Virtual World

Exploiting Information for Competitive Advantage
  • ISBN-13: 9781557531940
  • Publisher: PURDUE UNIVERSITY PRESS
    Imprint: PURDUE UNIVERSITY PRESS
  • By Fiona Czerniawska, By Gavin Potter
  • Price: AUD $51.99
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 01/04/2001
  • Format: Paperback (235.00mm X 152.00mm) 252 pages Weight: 363g
  • Categories: Finance & accounting [KF]
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Every organization consists of two parts: the physical and the virtual. Traditionally, it has been a company's physical assets that determined its success. In the future, it will be its virtual assets"knowledge. Business in a Virtual World explains the new economic laws that apply to this scenario, describes how leading-edge companies are exploiting the opportunities offered, and provides the reader with a practical tool kit to ensure survival and success in this new world.
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