Provides vivid accounts of commercial and leisure spaces that captivated the public imagination in the past but have since been destroyed, forgotten, or refurbished. Monsoon Marketplace uncovers the entangled vernacular cultures of capitalist modernity, mass consumption, and media spectatorship in two understudied postcolonial Asian cities across three crucial historical moments. Juxtaposing Manila and Singapore, it analyzes print and audiovisual representations of popular commercial and leisure spaces during the colonial occupation in the 1930s, national development in the 1960s, and neoliberal globalization in the 2000s. Engaging with the work of creators including Nick Joaquin, Kevin Kwan, and P. Ramlee, it discusses figures of female shoppers in 1930s Manila, languid expatriates in 1930s Singapore, street hawkers in 1960s Singapore, youthful activists in 1960s Manila, call center agents in 2000s Manila and super-rich investors in 2000s Singapore. Looking at the historical transformation of Calle Escolta, Avenida Rizal, Raffles Place, and Orchard Road, it focuses on Crystal Arcade, the Manila Carnival, the Great World and New World Amusement Parks, and Change Alley, which had once captivated the public imagination but have since vanished from the cityscape. Instead of treating capitalism, media, and modernity as overarching systems or processes, the book examines how their configurations and experiences are contingent, variable, pluralistic, and archipelagic. Diverging from critical theories and cultural studies that see consumerism and spectatorship as sources of alienation, docility, and fantasy, it explores how they create new possibilities for agency, collectivity, and resistance.
Elmo Gonzaga is an Associate Professor in the Division of Cultural Studies and Director of the Master of Arts in Intercultural Studies Programme at the Chinese University of Hong Kong (CUHK). His work has appeared in the Journal of Cinema and Media Studies, Cultural Studies, South East Asia Research, and the Journal of Asian Studies. He is a Member of the Advisory Board of Verge: Studies in Global Asias.
Preface vii Introduction: Methods of Archipelagic Capitalism 1 Part I: 1930s Manila and Singapore 1. Walled Street of Modernity 27 2. Between Spaces of Imperial Languor 53 3. Spectacles beyond the Limits of Exhaustion 75 Part II: 1960s Singapore and Manila 4. Temporalities of Development and Delinquency 105 5. Panoramic Popularity in the Neon Streets 129 6. Public Spheres of Postcolonial Fantasy 153 Part III: Millennial Southeast Asia 7. Neoliberal Cosmopolitanism in the Tropical World City 185 Conclusion: Lost Modernities 215 Notes 225 References 255 Index 277
Monsoon Marketplace is innovative in its historical and inter-Asian scope and makes important contributions regarding Global, Asian, and Southern media cultures outside of North Atlantic media studies, area studies, and North-South juxtapositions.---Joshua Neves, Concordia University
