This cutting-edge textbook takes a unique approach to digital transformation which aligns theory and practice and is supported by the authors own research with over 4,000 organisations. Covering key topics such as emerging technologies, AI, cybersecurity, customer orientation, operational excellence, marketing automation, innovation and leadership and culture, it offers a learning experience which prepares students for the practical realisation of digital transformation for competitive advantage.
With individual and group exercises and case studies from a range of organisations, Strategic Digital Transformation prepares students to apply the knowledge and experience gained from the book in their future careers. It is suitable for undergraduate and postgraduate digital transformation and digital business courses.
Marc K Peter is Professor of Digital Business at the School of Management at HES-SO Valais-Wallis (Switzerland) and faculty member at the University of Rochester (USA), the University of Berns Rochester-Bern Executive Programs (Switzerland), and at Charles Sturt University (Australia). He has over 30 years of professional experience in Swiss SMEs and large enterprises, including eBay, E*TRADE (ANZ) and LexisNexis in Europe and Asia-Pacific. Professor Peters research interests include digital strategy, digital transformation, digital leadership, digital marketing and cybersecurity. He studied Electronic Business Engineering at BFH (Switzerland), Corporate Finance at UC Berkeley (USA), obtained his Master of Marketing from the University of Basel (Switzerland), Executive MBA from BFH (Switzerland) / Babson College (USA) / PKU (China) and Doctor of Business Administration from CSU (Australia). He is a Fellow of Advance HE (UK), the British Computer Society (UK) and Chartered Institute of Marketing (UK). Johan P. Lindeque is Head of the Science.Lab and Head of the Focus Theme "International Market Strategies for SMEs" at the FHNW School of Business (Switzerland). He has previously held the position of Assistant Professor of Strategy at the University of Amsterdam Business School (The Netherlands) and as Lecturer in International Business at Queens University Management School, Belfast (UK). His research interests focus on firms strategic responses to transition processes, including digital transformation, the sustainability transition and global economic integration processes. Dr Lindeque obtained his Bachelor of Business Administration BSc (Hons) and PhD degrees from the University of Bath School of Management (UK). He is an editorial board member of the Journal of World Business and Journal of International Business Studies.
Chapter 01: Strategic Digital Transformation: Background and Terminology Chapter 02: Business Strategy in the Digital Age Chapter 03: Digital Transformation in Context: Innovation and Sustainability Chapter 04 Strategic Action Field of Customer Centricity Chapter 05: Strategic Action Field of New Digital Technologies Chapter 06 Strategic Action Field of Data and the Cloud Chapter 07 Strategic Action Field of New Strategies and Business Models for Value Creation Chapter 08 Strategic Action Field of Operational Excellence / Process Management Chapter 09 Strategic Action Field of Digital Leadership and Culture Chapter 10 Strategic Action Field of Digital Marketing Chapter 11 Success Factors and Metrics for Digital Transformation Implementation Chapter 12 Transformation in Practice - Digital Transformation Toolkit
