Contact us on (02) 8445 2300
For all customer service and order enquiries

Woodslane Online Catalogues

9781529689501 Academic Inspection Copy

Innovation Management

Practical Strategies, Processes and Tools for Driving Innovation
Description
Author
Biography
Table of
Contents
Google
Preview
Discover how organisations manage and foster innovation in this new textbook, which covers hot topics such as sustainable innovation, digital transformation, inclusive innovation and innovation in the public and not-for-profit sectors. Key features include: * Mini case studies spotlight innovation in practice from a variety of organisations of different sizes, sectors, and geographical locations. * Practical tools and activities encourage readers to explore what they would do in real-life scenarios. * Key chapters examine the intersection of innovation and other business functions, including marketing, R&D and project management. This book is essential reading for undergraduate and postgraduate students studying innovation management. Dr Sercan Ozcan is Professor of Innovation and Technology Management and the Associate Head of Research and Innovation at the University of Portsmouth.
Dr Sercan Ozcan is Professor of Innovation and Technology Management and the Associate Head of Research and Innovation at the University of Portsmouth.
PART I Foundations of Innovation Management Chapter 1 An Overview of Innovation Management Chapter 2 Unveiling the Sources and Types of Innovation Chapter 3 Innovation Process and Activities PART II Agumenting Innovation Performance Chapter 4 Architecting Strategies for Innovation and Managing Organisational Structures Chapter 5 Success Factors for Innovation and Performance Management Chapter 6 Convergence of Marketing and Innovation: A Customer-Centric Approach PART III Managing the Intersections of Innovation and other Business Functions Chapter 7 Synthesising R&D, IP, and Innovation: A Technologival Perspective Chapter 8 Leveraging Project Management and Funding for Innovation Advancements Chapter 9 Harnessing Business Intelligence and Foresight for Innovation Excellence PART IV Interaction with the External Environment Chapter 10 Engaging in Innovation Systems, Networks, and Clusters Chapter 11 Embracing Open Innovation, Strategic Alliances and Crowdsourcing PART V Contemporary Developments and Future Directions in Innovation Chapter 12 Pioneering Earth-Centric Evolution: The Rise of Sustainable, Green and Eco Innovations Chapter 13 Advancing Beyond Mainstream Approaches: Social, Inclusive, and Frugal Innovations Chapter 14 Fostering Innovations in Public and Non-profit Sectors Chapter 15 Navigating the Impact of Digital Transformation on Innovation Management Chapter 16 Steering Innovations Amid Cahos and Crises Chapter 17 Conclusion
Google Preview content