This textbook provides a clear and concise introduction to business and management consultancy. It will help you understand practices and techniques to hire and to implement business and management consultancy, giving you the essentials for success in your studies and later industries when working with - and not just for - consultancy firms. Built around learning objectives and providing engaging, real-life examples, this text empowers the reader to understand the what, how, when and why at macro and micro levels of business and management consultancy.
As well as full courses on business and management consultancy, this textbook will be invaluable to your management knowledge and skill set across strategy, change, analytics, solution implementation and decision-making as applied by the worlds top management consultancy firms. It also includes a guide to McKinsey problem-solving methods.
Marc Baaij is an associate professor of strategic management at the Rotterdam School of Management (RSM) at the Erasmus University Rotterdam in the Netherlands. Previously he worked for the Boston Consulting Group (BCG) as manager of research and strategy consultant. Marc specialises in methods and techniques for strategy development and implementation, with a focus on stakeholder management and strategic foresight development. He has written professional books and scientific articles on strategic management, management consultancy, and structured problem solving. Besides teaching bachelor, master, and MBA students, Marc also provides open and in-company training in structured problem-solving and communication for managers, consultants, and other business professionals. He also serves as a soundboard for managers in cases of strategy development and implementation. Marc holds a masters degree in economics and is a PhD in strategic management.
Chapter 1: Understand business and management consultancy Chapter 2: Explore the disruption of the consultancy industry by AI Chapter 3: Choose a business and management consultancy firm Chapter 4: Become a business and management consultant Chapter 5: Sell a business and management consultancy project Chapter 6: Identify the clients problems and opportunities Chapter 7: Structure the clients problems and opportunities Chapter 8: Develop and validate the hypotheses about the clients problems and opportunities Chapter 9: Develop and validate the possible solutions to the clients problems and opportunities Chapter 10: Structure a presentation about the recommended solution Chapter 11: Prepare for the implementation of the recommended solution Chapter 12: Facilitate the implementation of the recommended solution
