This accessible, comprehensive yet remarkably concise textbook is designed to help students and researchers in business and management with their research project. It covers key qualitative research methods, data collection techniques and explores how to analyse qualitative data, before providing invaluable advice on how to write up your research and get published. Now in its fourth edition, Qualitative Research in Business and Management has been updated to reflect the growing popularity of online research and secondary data collection, with new content on AI, the digitalization of qualitative research and virtual fieldwork. Michael D. Myers is Professor of Information Systems in the Department of Information Systems and Operations Management at the University of Auckland Business School, Auckland, New Zealand.
Michael D. Myers is Professor of Information Systems and Head of the Department of Information Systems and Operations Management at the University of Auckland Business School. His papers have appeared in a wide range of journals, conferences and books. He won the Best Paper award (with Heinz Klein) for the most outstanding paper published in MIS Quarterly in 1999. This particular paper (Klein and Myers, 1999) has been cited over 2000 times. He also won the Best Paper Award (with Lynda Harvey) for the best paper published in Information Technology & People in 1997. Professor Myers currently serves as Senior Editor of Information & Organization, as Senior Editor of Pacific Asia Journal of the AIS, and as Editor of the AISWorld Section on Qualitative Research. He previously served as Senior Editor of MIS Quarterly from 2001-2005, as Senior Editor of Information Systems Research from 2008-2010, and as Associate Editor of Information Systems Journal from 1995-2000. He also served as President of the Association for Information Systems (AIS) in 2006-2007 and as Chair of the International Federation of Information Processing (IFIP) Working Group 8.2 from 2006-2008. He is a Fellow of the Association for Information Systems. The AISWorld Section on Qualitative Research that Michael edits has won many awards. See AISWorld Section on Qualitative Research.
Part I: Introduction Chapter 1: How to Use This Book Chapter 2: Overview of Qualitative Research Part II: Fundamental Concepts of Research Chapter 3: Research Design Chapter 4: Philosophical Perspectives Chapter 5: Ethics Part III: Qualitative Research Methods Chapter 6: Action Research Chapter 7: Case Study Research Chapter 8: Ethnographic Research Chapter 9: Grounded Theory Part IV: Data Collection Techniques Chapter 10: Interviews Chapter 11: Participant Observation and Fieldwork Chapter 12: Using Documents Part V: Analysing Qualitative Data Chapter 13: Analysing Qualitative Data: An Overview Chapter 14: Hermeneutics Chapter 15: Semiotics Chapter 16: Narrative Analysis Part VI: Writing Up and Publishing Chapter 17: Writing Up Chapter 18: Getting Published Part VII: Conclusion Chapter 19: Qualitative Research in Perspective
