If your focus is real world research, this book will provide you with an easy-to-follow, step-by-step guide to planning, delivering, and communicating it successfully. Allowing you to see research in action, this book uses real-world case studies from a wide range of disciplines and global markets, encouraging you to apply best practice to your own work. There is step-by-step guidance on quantitative, qualitative and mixed research methods to introduce you to the intricacies of real world research. The sixth edition: ? Integrates digital and face-to-face methods to reflect a changing world; ? Provides the reality of methods and not just the theories behind them; ? Discusses a wider range of assessment in both live and digital settings fully preparing you for your studies. Accompanied online by a wealth of handpicked tools and resources to help you avoid common pitfalls and learn key skills, this complete guide is still the definitive research companion for you.
David Gray was Professor of Leadership and Organisational Behaviour at the University of Greenwich. His research interests, and publication record, included research methods, management learning (particularly coaching and mentoring), professional identity, action learning, reflective learning, management learning in SMEs and the factors that contribute to SME success. He published books and articles on research methods, organizational learning, and coaching and mentoring. David led a number of EU-funded research programmes including one examining the impact of coaching on the resilience of unemployed managers in their job-searching behaviours and another on how action learning can sustain unemployed managers in starting their own business. He also completed a global survey into the professional identity of coaches. Eric Jensen is an Associate Professor in the Department of Sociology at the University of Warwick. He has two main research specialisms: Public engagement, and media. He also contributes to the development of impact evaluation methodology and social change theory. His research on the impacts of public engagement cuts across a wide range of settings, from zoos to conservation training programmes to museums.
1 Introduction Part A Principles and Planning for Research 2 Theoretical Perspectives and Research Methodologies 3 Selecting and Planning Research Proposals and Projects 4 Research Ethics 5 Searching, Critically Reviewing and Using the Literature Part B Research Methodology 6 Quantitative Research Design 7 Qualitative Research Design 8 Mixed Methods Research Design 9 Sampling Strategies 10 Designing Descriptive and Analytical Surveys 11 Designing Case Studies 12 Designing Evaluations 13 Action Research and Change Part C Data Collection Methods 14 Questionnaires and Surveys 15 Interviewing 16 Non-Participant Observation 17 Ethnography and Participant Observation 18 Focus Groups 19 Unobtrusive Measures 20 Visual Research Methods 21 Digital Research Methods 22 Secondary Data and Research Part D Analysis and Report Writing 23 Data management by Eric A. Jensen 24 Getting Started Using SPSS 25 Analysing and Presenting Quantitative Data 26 Getting Started Using NVivo 27 Analysing and Presenting Qualitative Data 28 Writing Up the Research 29 Preparing for Presentations and Vivas
