Contact us on (02) 8445 2300
For all customer service and order enquiries

Woodslane Online Catalogues

9781526494641 Academic Inspection Copy

Sustainable Marketing

A Holistic Approach
Description
Author
Biography
Table of
Contents
Reviews
Google
Preview
Building on the idea that holistic marketing strategies allow firms to assess risk and realise opportunities, this book draws on new research and industry examples to help you recognize effective sustainability practices that benefit companies, stakeholders and society. With an issue-based approach that dissects the interplay between marketing and society, the author encourages readers to critically engage with the changing nature of markets; how companies can adapt to sustainability guidelines and environmental threats while still remaining profitable in today's global market. Using a range of examples including Costco, Juul, Facebook, Patagonia and Bitcoin, Peterson highlights the importance of social issues facing businesses today such as poverty alleviation, the drive towards more 'green' living, corporate social responsibility within firms and political pressures such as emissions guidelines and reducing the global carbon footprint. The Mavericks Who Made It feature also highlights key entrepreneurs throughout history, their key successes and their impact on sustainable marketing.
Dr Mark Peterson is Professor of Marketing and Sustainable Business Practices at the University of Wyoming College of Business. He teaches sustainable business practices to undergraduates and doctoral students, as well as marketing analytics to MBA students. He has authored the SAGE Publications book Sustainable Marketing: A Holistic Approach.
Part I: Macromarketing for Sustainable Marketing Chapter 1: 21st Century Micro and Macro Issues Chapter 2: Marketing and Society Chapter 3: Stakeholders in Marketing Chapter 4: The Role of Business in Society Chapter 5: The Role of the State in Society Part II: Important Factors Affecting Sustainable Marketing Chapter 6: Globalization and Protectionism Chapter 7: Contemporary Consumers Part III: Sustainable Marketing for the Environment Chapter 8: The Environmental Imperative Chapter 9: Environmentally Oriented Business Chapter 10: Sustainable Business Practices Part IV: Sustainable Marketing for Equity Chapter 11: Developing Markets Chapter 12: Poverty Alleviation
Google Preview content