Contact us on (02) 8445 2300
For all customer service and order enquiries

Woodslane Online Catalogues

9781526491978 Academic Inspection Copy

Corporate Communication

A Guide to Theory and Practice
  • ISBN-13: 9781526491978
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS
  • By Joep P. Cornelissen
  • Price: AUD $117.00
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 22/04/2020
  • Format: Paperback (242.00mm X 170.00mm) 336 pages Weight: 580g
  • Categories: Public relations [KJSP]
Description
Table of
Contents
Google
Preview
The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose. New to This Edition: A revised chapter on comm's in the rapidly changing media landscape, incorporating new technologies and social media. Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability. New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestle. Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.
Part 1: Introduction Chapter 1: Defining Corporate Communication Chapter 2: Corporate Communication in Contemporary Organizations Chapter 3: Corporate Communication in a Changing Media Environment Part 2: Conceptual Foundations Chapter 4: Stakeholder Management and Communication Chapter 5: Corporate Identity, Branding and Corporate Reputation Part 3: Corporate Communication in Practice Chapter 6: Communication Strategy and Strategic Planning Chapter 7: Research and Measurement Part 4: Specialist Areas in Corporate Communication Chapter 8: Media Relations Chapter 9: Employee Communication Chapter 10: Issues Management Chapter 11: Crisis Communication Part 5: New Developments in Corporate Communication Chapter 12: Leadership and Change Communication Chapter 13: Corporate Social Responsibility (CSR) and Community Relations
Google Preview content