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9781516598144 Academic Inspection Copy

From Data to Decision

A Handbook for the Modern Business Analyst
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From Data to Decision: A Handbook for the Modern Business Analyst provides readers with a comprehensive guide to understanding the inherent value of business analytics, building critical skill sets to conduct effective analyses, deriving valuable insight from analyses, and guiding management and other personnel toward well-informed, strategic decisions that bolster the health of a company or organization.
Marco Vriens is founder and CEO of Kwantum, an analytics firm. He earned his Ph.D. in business administration from the University of Groningen. He specializes in marketing analytics, brand research, research methodology, consumer psychology and decision-making. Chad Vidden is founder and COO of Kwantum, an analytics firm. He is full professor of mathematics and statistics at the University of Wisconsin-La Crosse. He earned his Ph.D. in applied mathematics from Iowa State University. He specializes in machine learning, data science, numerical analysis, and computational mathematics.
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