Combining comprehensive coverage with a wide variety of real-life cases, International Entrepreneurship gives you the tools you need to successfully launch international ventures in today's hypercompetitive world. Bestselling author Dr. Robert D. Hisrich helps students and entrepreneurs develop global business plans, select international opportunities, and determine the best entry strategy. The text also covers practical considerations such as legal concerns, the global monetary systems, global marketing, and global human resource management for entrepreneurs. NEW TO THIS EDITION: New global case studies from recent entrepreneurial ventures illustrate relevant application of the principles in the modern market New profiles of global entrepreneurs throughout the world start each chapter to inspire readers and keep them engaged with the material New coverage of Virtual Team includes tips on how to foster virtual team collaborate and maximize the effectiveness of virtual teams. Case studies from around the world profile a range of successful global business ventures, including: RidingO, Virgin Australia Airlines, Miyako Hotels & Resorts, MTN, YPlan, Aentropico, Spotify, Vente-privee, Nando's, Haier, and Globant.
Dr. Robert D. Hisrich is the Bridgestone Chair of International Marketing and Associate Dean of Graduate and International Programs at Kent State University and president of H&B Associates, a marketing and management consulting firm he founded. He is the former Garvin Professor of Global Entrepreneurship and Director of the Center for Global Entrepreneurship at Thunderbird School of Global Management. Dr. Hisrich received his MBA and PhD degrees from University of Cincinnati and honorary doctorate degrees from Chuvash State University (Russia) and the University of Miskolc (Hungary). He has authored or co-authored 38 books, including Technology Entrepreneurship: Creating, Capturing, and Protecting Value, Second Edition (with Thomas N. Duening and Michael A. Lechter, Academic Press, 2015), Marketing for Entrepreneurs and SMEs: A Global Perspective (with Maja Konecnik Ruzzier and Mitja Ruzzier, Edward Elgar, 2014), Managing Innovation and Entrepreneurship (with Claudine Kearney, SAGE Publications, 2014), Governpreneurship: Establishing a Thriving Entrepreneurial Spirit in Government (with Amr Al-Dabbagh, Edward Elgar, 2013), International Entrepreneurship: Starting, Developing and Managing a Global Venture, Third Edition (SAGE, 2016), Entrepreneurship: Starting, Developing, and Managing a New Enterprise, Ninth Edition (with Michael P. Peters and Dean A. Shepherd, McGraw-Hill, 2013), Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company (with Claudine Kearney, McGraw-Hill, 2011), Entrepreneurial Finance: A Global Perspective(with Gary Gibbons and Carlos Silva SAGE,2015), and Advanced Introduction to Entrepreneurship (Edward Elgar, 2015). The author of more than 300 articles on entrepreneurship, international business management, and venture capital, he has instituted academic and training programs in Hungary, Russia, China, Saudi Arabia, and the UAE.
Chapter 1: Importance of International Entrepreneurship Profile: RidingO Chapter Objectives Introduction International Versus Domestic Entrepreneurship Motivations to Go Global Traits of an International Entrepreneur The Importance of Global Business Summary Chapter 2: Globalization and the International Environment Profile: Virgin Australia Airlines Chapter Objectives Introduction Strategic Effects of Going Global Strategic Issues Important Considerations Summary Chapter 3: Cultures and International Entrepreneurship Profile: Miyako Hotels & Resorts Chapter Objectives Introduction Nature of Culture Seven Cultural Determinants Summary Chapter 4: The Global Monetary System Profile: MTN Chapter Objectives Introduction Foreign Exchange Aspects of the Foreign Exchange Market Nature of the Foreign Exchange Market Foreign Exchange Rate Fluctuations The Global Capital Market Balance of Payments Role of the International Monetary Fund and World Bank Trade Financing Summary Chapter 5: Selecting International Business Opportunities Profile: YPlan Chapter Objectives Introduction Foreign Market Selection Model Developing Foreign Market Indicators Primary Versus Secondary Foreign Market Data Sources of Country Market Data Competitive Positioning International Competitive Information Summary Chapter 6: Developing the Global Business Plan Profile: Aentropico Chapter Objectives Introduction Opportunity Assessment Plan Purpose of a Global Business Plan Summary Chapter 7: International Legal Concerns Profile: Spotify Chapter Objectives Introduction Political Activity Political Risk Legal Considerations and Regulations Intellectual Property and Organizational Form Patents Trademarks Copyright Trade Secrets Licensing Contracts Business Ethics in a Global Setting Summary Chapter 8: Alternative Entry Strategies Profile: vente-privee Chapter Objectives Introduction Formulating the Global Strategy Timing of Market Entry Scale of Entry Foreign Market Entry Modes Entrepreneurial Partnering Summary Chapter 9: Global Marketing and R&D Profile: Nando's Chapter Objectives Introduction Technological Environment Product Policy and Total Quality International Research and Development Developing the Global Marketing Mix Summary Chapter 10: Global Human Resource Management Profile: Haier Chapter Objectives Introduction Motivation Across Cultures Sources and Types of Human Capital Selection Criteria The Global Mindset Selection Procedures Virtual Teams Compensation Policies The Hiring Process Summary Chapter 11: Implementing and Managing a Global Entrepreneurial Strategy Profile: Globant Chapter Objectives Introduction Global Strategic Planning Global Organizational Structure Overall Organizational Structure Organizational Structure and Degree of Centralization Controlling the Global Venture Managing Chaos Summary
"International Entrepreneurship combines the most relevant international business topics together into an entrepreneurship textbook. The textbook is a key resource to my global entrepreneurship course." -- R. Greg Bell "The Most Comprehensive International Entrepreneurship Solution: Concepts, Implications and Cases." -- Kayvan Miri Lavassani "This book is a good vehicle for exploring the broad issues involved in launching and growing a business that spans national borders and cultural groups." -- Richard Linowes
