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9781479808335 Academic Inspection Copy

Pain Generation

Social Media, Feminist Activism, and the Neoliberal Selfie
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Explores the perils and promise of feminist social media activism Social media has become the front-and-center arena for feminist activism. Responding to and enacting the political potential of pain inflicted in acts of sexual harassment, violence, and abuse, Asian American and Asian Canadian feminist icons such as rupi kaur, Margaret Cho, and Mia Matsumiya have turned to social media to share their stories with the world. But how does such activism reconcile with the platforms on which it is being cultivated, when its radical messaging is at total odds with the neoliberal logic governing social media? Pain Generation troubles this phenomenon by articulating a "neoliberal self(ie) gaze" through which these feminist activistssee and storify the self on social media as "good" neoliberal subjects who are appealing, inspiring, and entertaining. This book offers a fresh perspective on feminist activism by demonstrating how the problematic neoliberal logic governing digital spaces like Instagram and Twitter limits the possibilities of how one might use social media for feminist activism.
L. Ayu Saraswati is Associate Professor of Women's Studies at the University of Hawai'i. She is the author of Seeing Beauty, Sensing Race in Transnational Indonesia (2013), which won the 2013 National Women's Studies Association Gloria Anzaldua book prize. She is the co-editor of Introduction to Women's, Gender, and Sexuality Studies: Interdisciplinary and Intersectional Approaches (2017) and Feminist and Queer Theory (2020).
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