Being Ethnographic is an essential introductory guidebook to the methods and applications of doing fieldwork in real-world settings. It discusses the future of ethnography, explores how we understand identity, and sets out the role of technology in a global, networked society. Driven by classic and anecdotal case studies, Being Ethnographic highlights the challenges introduced by the ethnographers' own interests, biases and ideologies and demonstrates the importance of methodological reflexivity. Addressing both the why and how questions of doing ethnography well, Madden demonstrates how both theory and practice can work together to produce insights into the human condition. This fully updated second edition includes: New material on intersubjectivity Information on digital inscription tools A practical guide to qualitative analysis software New coverage of cyberethnography and social media Expanded information on ethnographic possibilities with animals Filled with invaluable advice for applying ethnographic principles in the field, it will give researchers across social sciences everything they need to walk a mile in someone else's shoes.
Section One: Key Concepts and Theoretical Frames Chapter 1: 'Definitions', methods and applications Characterising ethnography Reflexivity Intersubjectivity Methods Practical and conceptual origins Applications and ethics Chapter 2: Ethnographic fields: home and away Making place: what is an ethnographic field? Some favourite fields Ethnography at home Multisited and un-sited ethnography Section Two: Doing Ethnography Chapter 3: Talking to people: negotiations, conversations and interviews Negotiation Conversation Interviewing Chapter 4: Being with people: participation Immersion ethnography Step-in-step-out ethnography Embodiment and the ethnographer The ethical participant Chapter 5: Looking at people: observations and images The ethnographic gaze The systematic eye Visual ethnography Seeing is believing Section Three: Inscription Chapter 6: Description: writing 'down' fieldnotes Writing 'down' The systematic hand What goes into notebooks Examples of fieldnotes Chapter 7: Analysis to interpretation: writing 'out' data Organising primary data Organising secondary data Writing 'out' data Chapter 8: Interpretation to story: writing 'up' ethnography The storied reality Author and audience Writing as the continuation of interpretation Structure in an ethnographic story Style in ethnographic writing Section Four: Expanding Ethnography Chapter 9: Conclusion: ethnographic horizons Review Cyber Ethnography Non-human ethnography
