An innovative and cross-cutting approach to Hospitality that examines the fundamentals of the subject in a concise and commendable way. Roy Wood's academic and practitioner expertise is brought to bear on this succinct synthesis of the subject that will quickly become a must read for all students and academics in the hospitality area. - Professor Stephen J. Page, Bournemouth University Hospitality Management: A Brief Introduction is designed for undergraduate and postgraduate students studying hotel and hospitality management and hospitality studies. The book includes coverage of the principal areas of functional management in hospitality including: employee relations accommodation management food and beverage management marketing and sales industry structure and strategy the nature of management roles hospitality management education future trends in the field. Roy Wood uses a wide range of established and contemporary research and reflects critically on its subject, including from the perspective of the hospitality consumer, to ensure that readers gain wide awareness of the realities and challenges of the hospitality industry.
Chapter 1: Where are we going? The nature of hospitality management Chapter 2: What kind of industry? Structure, strategy and the nature of the hospitality industry Chapter 3: A people business? Human resources in the hospitality sector Chapter 4: Is your room alright? Accommodation management in hospitality Chapter 5: Are you enjoying your meal? Food and beverage management in hospitality Chapter 6: Would you like to join our customer loyalty programme? Marketing and consumption in hospitality Chapter 7: Can I speak to whoever's in charge? The role of management in hospitality Chapter 8: So you give degrees to waiters? Hospitality management education Chapter 9: Conclusion: the proof of the pudding?
An innovative and cross-cutting approach to Hospitality that examines the fundamentals of the subject in a concise and commendable way. Roy Wood's academic and practitioner expertise is brought to bear on this succinct synthesis of the subject that will quickly become a must read for all students and academics in the hospitality area. -- Professor Stephen J Page Professor Roy Wood has had a long and distinguished career in the hospitality education sector, working in Switzerland, India, the Middle East and more recently in the Netherlands. This wide experience in different types of educational setting has meant that he has built up a deep knowledge of how to develop an understanding of the hospitality sector in others. His publications are underpinned by skilled research and this book is a very welcome addition because it allows students and practitioners to gain a deep understanding of the complexities and nuances of the hospitality sector. -- Susan Horner
