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A Quickstudy Laminated Reference Guide
  • ISBN-13: 9781423244110
  • Publisher: BARCHARTS PUBLISHING
    Imprint: BARCHARTS PUBLISHING
  • By Maria Siano
  • Price: AUD $19.99
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 30/07/2020
  • Format: FOLD-OUT BOOK OR CHART (282.00mm X 211.00mm) 6 pages Weight: 340g
  • Categories: Communication studies [GTC]Advertising [KJSA]
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Designed for college-level study of advertising this 6 page laminated guide is filled with the answers you need for a solid foundation and understanding of the details. Organized like designer course notes the details build a broader view of the big picture of advertising whether you are a communications major in advertising, or a business major in marketing. Author Maria Siano, PhD is an adjunct professor (John Hopkins & Rutgers) with 20 years of experience as a communications professor making her perfectly suited to fit over 100 pages of coverage into just 6 pages, succinctly written to focus on the facts. There is no better value for maximizing study time at the most reasonable price for any college-level educational supplement. 6 page laminated guide includes: History & Principles of Advertising Persuasion Audiences Advertising Process Types of Advertising Strategic Planning Advertising Goals Types of Appeal Ad Messaging Advertising Strategies & Approaches Implementing Ad Campaigns Measuring Campaign Effectiveness Branding Non-profit Advertising Ethics
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