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9781412947763 Academic Inspection Copy

Entrepreneurship for Everyone

A Student Textbook
  • ISBN-13: 9781412947763
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Edited by Robert Mellor
  • Price: AUD $143.00
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 11/11/2008
  • Format: Paperback (232.00mm X 186.00mm) 256 pages Weight: 480g
  • Categories: Entrepreneurship [KJH]
Description
Author
Biography
Table of
Contents
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If you are coming to this area anew, and especially if you are interested in how entrepreneurship is applied, putting this text back on the shelf could cost you real success.
PART A: PRINCIPLES Developing People and Competencies The Economics of Entrepreneurship and Innovation Promoting Creativity PART B: PRACTICE Gaining Strategic Advantage The Marketing Plan The Business Plan PART C: CONTEXT Intellectual Capital Knowledge Management Presentation Technique PART D: SPECIALISMS Technical Innovation The Biotechnology Revolution Green Entrepreneurship A Sustainable Development Challenge Enterprise in Health and Social Care Journalism and Media Entrepreneurs General Characteristics of the Creative Arts PART E: ACTION Growing the Venture
This book is deeper than just new venture formation. New value chains lead to competitive advantage. Internet music etc are new value chains, "creative destruction" disintermediating old players. This book is for every professional and standard for engineers, scientists and the creative and heath industries R.Schumann Entrepreneur
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