Who are ethical consumers and why are they on the rise? Leading the way towards answering this question, The Ethical Consumer is an indispensable introduction to the subject. Exploring areas like boycotts and fair trade projects, it gathers together the diverse experiences of scholars, campaigners and business practitioners from the international community. The chapters in this book explore; ethical consumer behaviours, motivation and narratives; the social, political and theoretical contexts in which ethical consumers operate; the responsibilities of business and the effectiveness of ethical consumer actions Contributions are informed by a broad range of research methods, from case studies, focus groups to surveys and interviews. The text is of interest to business related graduates, undergraduates and their tutors on courses relating to consumption. It will also be relevant to academics in other disciplines, as well as to politicians, producers, practitioners, campaigners and not least consumers.
Terry is currently Lecturer in Consumer Behaviour at Manchester Business School, University of Manchester. He has two key areas of interest. One is in the changing relationship between healthcare professionals and patients given the wider availability of information. The other is in ethical consumption in a world where human activity is increasingly seen as having a detrimental affect on our environment. In both cases he in primarily interested in understanding the diversity of consumer perspectives.
Introduction - Rob Harrison, Terry Newholm and Deirdre Shaw PART ONE: THEORISING ETHICAL CONSUMPTION Philosophy and Ethical Consumption - Clive Barnett, Philip Cafaro and Terry Newholm The Consumer as Economic Voter - Roger A Dickinson and Mary L Carsky PART TWO: CAMPAIGNERS AND CONSUMERS A Brief History of Consumer Activism - Tim Lang and Yiannis Gabriel Pressure Groups, Campaigns and Consumers - Rob Harrison Informing Ethical Consumers - Hannah Berry and Morvern McEachern The Effectiveness of Ethical Consumer Behaviour - Scott Clouder and Rob Harrison PART THREE: UNDERSTANDING ETHICAL CONSUMERS Case Studying Ethical Consumers' Projects and Strategies - Terry Newholm Using Existential-Phenomenological Interviewing to Explore Meanings of Consumption - H[ac]el[gr]ene Cherrier Modelling Consumer Decision Making in Fair Trade - Deirdre Shaw Identifying and Profiling Apparel Label Users - Marsha A Dickson Focus Group on Consumers' Ethical Beliefs - Barry Clavin and Alex Lewis Surveying Ethical and Environmental Attitudes - Robert Worcester and Jenny Dawkins PART FOUR: RESPONDING TO ETHICAL CONSUMERS Corporate Disclosure and Auditing - Carol A Adams and Ambika Zutshi Meeting the Ethical Gaze - Andrew Crane Challenges for Orientating to the Ethical Market
