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9781071852514 Academic Inspection Copy

Social Media for Strategic Communication - International Student Edition

Creative Strategies and Research-Based Applications
  • ISBN-13: 9781071852514
  • Publisher: SAGE PUBLICATIONS INC
    Imprint: BRAIN STORE INC
  • By Karen Freberg
  • Price: AUD $316.00
  • Stock: 20 in stock
  • Availability: Order will be despatched as soon as possible.
  • Local release date: 26/10/2021
  • Format: Paperback (254.00mm X 177.00mm) 488 pages Weight: 890g
  • Categories: Sales & marketing [KJS]
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Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges theyll face in the workplace.

PART I * FOUNDATION FOR CREATING A STRATEGIC MINDSET Chapter 1 * Introduction to Social Media: An Art and Science Chapter 2 * Ethical and Legal Fundamentals in Social Media Chapter 3 * Personal and Professional Branding for Social Media Chapter 4 * Diversity and Inclusion in Social Media Chapter 5 * Industry Qualifications and Roles in Social Media Chapter 6 * Research in Social Media: Monitoring, Listening, and Analysis PART II * UNDERSTANDING SOCIAL MEDIA STRATEGY (CREATIVE AND SCIENTIFIC APPROACHES) Chapter 7 * Strategic Planning for Social Media Chapter 8 * Influencer Marketing Chapter 9 * Paid Media Chapter 10 * Strategic Writing for Social Media Chapter 11 * Audience Segmentation and Analysis Chapter 12 * Creating, Managing and Curating Content (Strategies, Tactics, and Key Messages) Chapter 13 * Measurement, Evaluation, Budget and Calendar Considerations for Social Media PART III * APPLICATION AND FUTURE CONSIDERATIONS Chapter 14 * How social media is applied: Exploring different specializations + case studies I Chapter 15 * How social media is applied: Exploring different specializations + case studies II Chapter 16 * What does the Social Media World have that is new?

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