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9781036215538 Academic Inspection Copy

Corporate Communication

A Guide to Theory and Practice
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This popular textbook continues to be the authoritative and definitive resource for students and educators. Its balance of theory and practice is ideal for student learning, with a grounding in academic literature and research brought to life through case studies of well-known organizations. The new edition has been updated with new content on developments in digital communications and new media, sustainability, and new case studies Starbucks, Amazon, Microsoft and British Airways. This textbook is essential reading for courses including corporate communication, organizational communication, management communication, strategic communication and public relations. Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.
Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).
Part 1: Introduction to Corporate Communication Chapter 1: Defining Corporate Communication Chapter 2: Corporate Communication in Contemporary Organizations Chapter 3: Corporate Communication in a Changing Media Environment Part 2: Conceptual Foundations Chapter 4: Stakeholder Management and Communication Chapter 5: Corporate Identity, Branding and Corporate Reputation Part 3: Corporate Communication in Practice Chapter 6: Communication Strategy and Strategic Planning Chapter 7: Research and Measurement Part 4: Specialist Areas in Corporate Communication Chapter 8: Media Relations Chapter 9: Employee Communication Chapter 10: Issues Management Chapter 11: Crisis Communication Chapter 12: Leadership and Change Communication Chapter 13: Corporate Social Responsibility (CSR), Sustainability Reporting and Community Relations
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