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9780857250902 Academic Inspection Copy

Sport Marketing

  • ISBN-13: 9780857250902
  • Publisher: SAGE PUBLICATIONS
    Imprint: LEARNING MATTERS LTD
  • By Paul Blakey
  • Price: AUD $111.00
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 19/05/2011
  • Format: Paperback (246.00mm X 171.00mm) 224 pages Weight: 450g
  • Categories: Sports training & coaching [WSD]
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The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.
Paul joined the Division of Sport Development, Management and Coaching at Northumbria University in September 2005 after lecturing on Sport and Leisure Management programmes at the University of Chester for the previous ten years. His PhD thesis, from the University of Manchester, focused upon the marketing of small visitor attractions in the North West of England. Prior to embarking on a career in academia, Paul was employed by several sport, leisure and hospitality companies, most notably working as an Assistant Manager with a leading private sector entertainment company. His specialist teaching and research area is marketing of Sport and Leisure, particularly the newly developed concept of 'Social Sport Marketing'. Paul has worked on collaborative, and individual, research publications, conference presentations and coordinated a nationwide consultancy project for First Leisure Corporation. He is Co-Director of the Sport Management Research Unit (SMRU) within the Department and Paul is also Programme Leader for the MSc International Sport Management.
Introduction to sport marketing Research for sport marketing Sport consumers Sport marketing planning Sport products Sport pricing Integrated sport marketing communication Sport sponsorship Sport public relations Sport media Place in sport Sport marketing implementation and control Writing a sport marketing plan
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