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The Friendship Factor

Revised, 25th Anniversary Edition
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With over two million copies in print, this international bestseller, The Friendship Factor, is written in a relatable tone and explains essential ingredients at the heart of every relationship including affirmation, loyalty, and self-worth.

With its basic message for nurturing healthy and lasting friendships, this award-winning book translated in more than 20 languages affirms that simple things matter. How you communicate your needs, desires, concerns, and love for others become the building blocks for long-lasting joy. Readers will explore the art of affirmation, how to improve your conversational skills, loyalty, rejection, and self-worth. McGinnis conversational tone is relatable and poignant.

The Friendship Factor message is simple, yet living into its truths takes skill, discipline, and grace. A mixture of psychology and biblical associations are paired with captivating case histories and anecdotes about famous personalities such as George Burns, Howard Hughes, and C. S. Lewis. This 25th anniversary expanded edition is a timeless resource for anyone wanting to explore how to love and be loved.

Alan Loy McGinnis (1933-2005) was a best-selling author, family therapist, business consultant, and popular speaker. After a twenty year career as a minister, he became a counselor and co-founded the Valley Counseling Center in Glendale, CA. In the 1970s, he began researching friendship and authored The Friendship Factor, published by Augsburg Fortress in 1979 and revised in 2004. A popular speaker, he also authored more than fifty articles and several more books, including Bringing Out the Best in People, Confidence, and The Balanced Life, all published by Augsburg Fortress.

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