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9780803977037 Academic Inspection Copy

The Circuit of Mass Communication

Media Strategies, Representation and Audience Reception in the AIDS Crisis
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This work examines the process of interaction between the media and the social world. Using detailed analysis of the struggle over representation during the AIDS crisis, the four authors reveal the power of the media to influence public opinion, and the complex interaction between coverage and audience responses. They examine: the promotional strategies of interest groups; the production of media coverage; the meanings promoted by the media; and the impact on policy, culture and society.
Introduction - Jenny Kitzinger and David Miller The AIDS Public Education Campaign, 1986-90 - David Miller and Kevin Williams News Variations - Peter Beharrell AIDS and Television News - David Miller and Peter Beharrell AIDS on Television - David Miller Form, Fact and Fiction Sourcing AIDS News - David Miller and Kevin Williams Producing AIDS News - Kevin Williams and David Miller Media Impact on Public Beliefs about AIDS - Jenny Kitzinger Resisting the Media - Jenny Kitzinger The Extent and Limits of Media Influence AIDS, the Policy Process and Moral Panics - David Miller and Jenny Kitzinger Conclusion - Jenny Kitzinger and David Miller
The book begins by documenting the politics of AIDS health education initiatives in Britain and goes on to examine the nature of the media coverage, identifying how it has changed over time and differed between newspapers, TV news, documentary and fiction. Challenging a simple `moral panic' model of the AIDS crisis, the authors provide detailed documentation and critical analysis of the complex interaction between policy makers, health education, the media and `the public'. `Beyond its obvious appeal to those interested in the history, sociology, and cultural study of AIDS in the United Kingdom, this collection also provides a valuable contribution to the broader areas of media history and the contemporary history of health and medicine, two areas that, as this book demonstrates, share a complex and largely un-researched history.' - Social History of Medicine
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