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9780803954830 Academic Inspection Copy

Advertising and Popular Culture

  • ISBN-13: 9780803954830
  • Publisher: SAGE PUBLICATIONS INC
    Imprint: SAGE PUBLICATIONS INC
  • By Jib Fowles
  • Price: AUD $316.00
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 23/01/1996
  • Format: Paperback 296 pages Weight: 420g
  • Categories: Media studies [JFD]Advertising [KJSA]
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Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how it both draws from and contributes to popular culture, and uses specific excerpts from advertising campaigns to illustrate this point. The book traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies and the creation of a consumer culture to an exploration of the major themes of American advertising. The author also provides a critical examination of the role of advertising in our culture today.
Energizers Origins Flagrant Criticisms The Dynamics behind the Advertisement The Dynamics of Popular Culture Exchanges The Surface of the Advertisement, Composed and Consumed Deciphering Advertisements Mixed Receptions The Project of the Self In Perspective
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