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9780803952539 Academic Inspection Copy

Market-Driven Journalism

Let the Citizen Beware?
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This is the first book to provide a comprehensive theory of commercial news production. The author's systematic study of the way in which firms deploy resources, such as reporters and photographers, to maximize return to shareholders leads to an examination of the ways such practices affect journalistic quality. John H McManus examines the application of market logic to news and its growing importance to local broadcast media. Until the mid-1980s, local television news tended to be viewed by journalists in other media as an inconsequential, market-driven medium. During the last decade, however, newspapers and network television have also found themselves to be prey to market forces as a consequence of increasing competition and a shrinking advertising market.
Introduction The Rise of Market-Driven Journalism The Nature of News Reconsidered Environmental Influences on News Production How Culture, Technology, and Laws and Regulations Shape News Finding the Logic of Commercial News Production Does Serving the Market Conflict with Serving the Public? The First Stage of News Production Learning What's Happening The Second Stage of News Production Selecting Events for Coverage The Third Stage of News Production Reporting the Story The Journalists Respond So What? Market Journalism's Effect on Society Where Do We Go from Here?
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