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9780803939356 Academic Inspection Copy

Professional Communication

The Social Perspective
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This volume examines socially-based theory and research, pedagogy and practice in professional communication. The contributors provide a comprehensive overview of the social perspective which emphasizes the context of communication, and then distinguish it from positivistic, cognitive and other competing approaches. After establishing a broad framework for situating developments in professional communication research, the book then moves on to: explore more particular topics, issues and problems within the perspective; examine the historical and theoretical traditions in rhetoric, semiotics, literary criticism, philosophy of science, social psychology and cultural anthropology; discuss implications for classroom practice in professional communication; and describe the ways that the social perspective has changed our understanding of communication in the workplace.
Foreword - Charles Bazerman PART ONE: HISTORY, THEORY AND RESEARCH Overviews The Social Perspective and Professional Communication - Charlotte Thralls and Nancy Roundy Blyler Diversity and Directions in Research Rhetoric Unbound - Bruce Herzberg Discourse, Community and Knowledge Interpretations Ideology and the Map - Ben F Barton and Marthalee S Barton Toward a Postmodern Visual Design Practice Formalism, Social Construction and the Problem of Interpretive Authority - Thomas Kent Generic Constraints and Expressive Motives - Joseph J Comprone Rhetorical Perspectives on Textual Dialogues You Are What You Cite - Carol Berkenkotter and Thomas N Huckin Novelty and Intertextuality in a Biologist's Experimental Article The Role of Law, Policy and Ethics in Corporate Composing - James E Porter Toward a Practical Ethics for Professional Writing Conflict in Collaborative Decision-Making - Rebecca E Burnett Validity and Reliability as Social Constructions - Janice M Lauer and Patricia Sullivan PART TWO: PEDAGOGY AND PRACTICE Overviews Collaboration and Conversation in Learning Communities - Jone Rymer The Discipline and the Classroom Postmodern Practice - Richard C Freed Perspectives and Prospects Interpretations Gender Studies - Mary M Lay Implications for the Professional Communication Classroom The Group Writing Task - Meg Morgan A Schema for Collaborative Assignment Making Viewing Functional Pictures in Context - Charles Kostelnick
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