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9780803933057 Academic Inspection Copy

Studying Interpersonal Communication

The Research Experience
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Judgements, inferences and generalizations about interpersonal communication are made by us all. However, our observations are just the first step in understanding this phenomenon. This volume examines the systematic empirical study of interpersonal communication. Clark lays the groundwork for understanding systematic procedures, with an emphasis on experimental methodology. With this introduction to empirical study, readers can learn to become critical consumers of empirical research in interpersonal communication.
The Nature of Communication Research Evaluation of the Research Question Internal Validity of a Design External Validity of a Study Operationalizing the Independent Variable Treatment of Subjects Evaluating a Dependent Measure Types of Dependent Measures Describing a Data Set Central Tendency and Dispersion Generalizing from Sample Means to a Population Describing the Association Among Variables Reporting the Study
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