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Standardized Survey Interviewing

Minimizing Interviewer-Related Error
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Written to help researchers improve the quality of their survey data, this book describes how to conduct interviews and record answers so as to minimize the error that can be attributed to interviewers. The authors focus upon surveys that are designed to produce quantitative data. Throughout the book, the authors examine such issues as sampling errors, the accuracy with which specific questions can be answered by a respondent and the procedures used to collect data.
Floyd J. Fowler, Jr. is a graduate of Wesleyan University and received a PhD from the University of Michigan in 1966. A Senior Research Fellow at the Center for Survey Research at the University of Massachusetts Boston since 1971, he was Director of the Center for 14 years. Dr. Fowler is the author or co-author of four textbooks on survey methods, including Survey Research Methods, Improving Survey Questions, Standardized Survey Interviewing (with Mangione), and Survey Methodology (with Groves, Couper, Lepkowski, et. al), as well as numerous research papers and monographs. His recent work has focused on studies of question design and evaluation techniques and applying survey methods to studies of medical care.
What is a Standardized Survey Interview? What is Interviewer-related Error? Standardized Interviewing Techniques Establishing the Context for the Standardized Interview The Role of Question Design in the Standardized Interview Interviewer Selection and Interviewer-Related Error Training Interviewers Interviewer Supervision How to Reduce Interviewer-Related Error in Surveys
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