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9780801882302 Academic Inspection Copy

"Sesame Street" and the Reform of Children's Television

  • ISBN-13: 9780801882302
  • Publisher: JOHNS HOPKINS UNIVERSITY PRESS
    Imprint: JOHNS HOPKINS UNIVERSITY PRESS
  • By Robert W. Morrow
  • Price: AUD $124.00
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 13/02/2006
  • Format: Hardback 256 pages Weight: 0g
  • Categories: Media studies [JFD]
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The author explores the origins and inner workings of Children's Television Workshop, how the workshop in New York scripted and designed Sesame Street, and how the show became both a model for network television as well as a thorn in its side.

PrefaceIntroduction1. The Problem of Television and the Child Viewer2. The Preschool Moment3. ""A New Bloom on the Wasteland""4. The CTW Model5. ""The Itty Bitty Little Kiddy Show""6. ""Hope for a More Substantive Future""7. ""The Verdict on SESAME STREET""Conclusion: The Many Faces of SESAME STREETNotesEssay on SourcesIndex

""Reading Morrow's account of the complex and discordant early years of Sesame Street was like reading the biography of a childhood friend.""

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