Contact us on (02) 8445 2300
For all customer service and order enquiries

Woodslane Online Catalogues

9780761971788 Academic Inspection Copy

Problems in Marketing

Applying Key Concepts and Techniques
  • ISBN-13: 9780761971788
  • Publisher: SAGE PUBLICATIONS INC
    Imprint: SAGE PUBLICATIONS INC
  • By Luiz A M Moutinho, By Charles S Chien
  • Price: AUD $421.00
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 07/01/2008
  • Format: Hardback (232.00mm X 186.00mm) 336 pages Weight: 790g
  • Categories: Sales & marketing [KJS]
Description
Author
Biography
Table of
Contents
Reviews
Google
Preview
Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.
Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of Glasgow Charles S. Chien is Associate Professor at the College of Business, Feng Chia University, Taiwan.
Environmental Scanning Consumer Behaviour Market Research and Market Forecasting Strategic Marketing Positioning, Product and Pricing Pricing Integrated Marketing Communication Internet Marketing Sales and Distribution Management International Marketing Issues and Trends
Google Preview content