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9780761970118 Academic Inspection Copy

Statistical Modeling for Management

  • ISBN-13: 9780761970118
  • Publisher: SAGE PUBLICATIONS INC
    Imprint: SAGE PUBLICATIONS INC
  • By Graeme D Hutcheson, By Luiz A M Moutinho
  • Price: AUD $441.00
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 12/02/2008
  • Format: Hardback (242.00mm X 170.00mm) 256 pages Weight: 610g
  • Categories: Sales & marketing [KJS]
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Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques. A bank of downloadable data sets to compliment the tables provided in the textbook are provided free for you.
Dr Graeme Hutcheson specialises in the application of statistical models in social science research. He has published widely in management and education, mostly with respect to the use and interpretation of generalized regression models. Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of Glasgow
Measurement Scales Modeling Continuous Data Modeling Dichotomous Data Modeling Ordered Data Modeling Unordered Data Neural Networks Approximate Algorithms for Management Problems Other Statistical, Mathematical and Co-pattern Modeling Techniques
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