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9780761965206 Academic Inspection Copy

Film Cultures

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Film Cultures argues that our tastes for film connect us to social, spatial and temporal networks of exchange and meaning. Whether we view film in the multiplex, arthouse or the gallery, as cinema premiere, video hire or from a cable channel, whether we approach film as a singular object or a hypertext linked to ancillary products, our relationship to film is inhabiting a culture. Shifting the focus of film analysis from the text to paths of circulation, Film Cultures questions how film connects us, to social status, and national and global affiliations.
Breaking With the Aura? Film as Object or Experience Spatial Effects Film Cultures and Sites of Exhibition Film Festivals Media Events and the Spaces of Flow Marketing Films and Audiences Postmodern Praxes Production on the National and Global Stage Aesthetic Encounters Digitalization and its Discontents
'Film Cultures is thought-provoking and challenging. By opening film theory up to the many simultaneous networks of relation (that is, the cultures) of film, it asks both viewer and student to take film more seriously' - Communication Research Trends `Film Cultures weaves together insights from cultural theory and film studies to provide a complex and absorbing theoretical account of contemporary film culture. Harbord argues that the spaces in which individual films are produced, exhibited and consumed need to be explored, thus opening up for analysis the circuits, networks and screens through which particular film cultures are constructed. Harbord writes with authority, imagination and wit and her delicate deployment of modernist and postmodernist cultural accounts makes rewarding reading' - Christine Geraghty, Professor of Film and Television, Glasgow University "In this slim, well-researched volume, Harbord argues that the "value" of a film is relational. What viewers bring to a film - i.e., the influences of family, education, and work - lead them to accept certain texts and to reject others. And as they circulate through different domains, films constitute a range of aesthetic objects and practices competing for status." -- CHOICE
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