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9780761961628 Academic Inspection Copy

Globalization, Development and the Mass Media

  • ISBN-13: 9780761961628
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • By Colin Sparks
  • Price: AUD $145.00
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 20/11/2007
  • Format: Paperback (242.00mm X 170.00mm) 264 pages Weight: 470g
  • Categories: Communication studies [GTC]Globalization [JFFS]
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Globalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. Firstly, the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread 'modernity' by way of using the media through to alternative perspectives based on encouraging participation in development communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.
Colin Sparks is a professor at the Centre for Communication and Information Studies at the Univeristy of Westminster and Co-Editor of Media, Culture and Society. Anna Reading is a lecturer at Southbank University and Assistant Editor of Media, Culture and Society.
Introduction Communicating Modernity The Passing of Modernity Varieties of Participation Cultural and Media Imperialism The Failure of the Imperialism Paradigm Globalization and the Media The Limits of Globalization Towards a New Paradigm
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