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Survey Research

The Basics
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Survey Research can be used as an independent guide or as a workbook to accompany Keith F Punch's best-selling Introduction to Social Research (SAGE, 1998). It represents a short, practical 'how-to' book on a central methodology technique aimed at the beginning researcher. The focus of Survey Research is on small-scale quantitative surveys studying the relationships between variables. After showing the central place of the quantitative survey in social science research methodology, it then takes a simple model of the survey, describes its elements and gives a set of steps and guidelines for implementing each element. Survey Research then shows how the simple model of the quantitative survey generalizes easily to more complex models. It includes a detailed example of both simple and complex models, which readers should find very helpful. It is directed primarily at beginning researchers - upper-level undergraduate and graduate students in any area of social science, who often have to do small-scale surveys in projects and dissertations. Beyond this, it will be of interest to anybody interested in learning about survey research. It is written in non-technical language, aiming to be as accessible as possible to a wide audience.
Keith F. Punch is a social research expert and was Winthrop Professor in the Graduate School of Education, the University of Western Australia, and is now Professor Emeritus in the University of Western Australia.
Introduction and Purpose Relationships between Variables Elements of the Survey Description Elements of the Survey Implementation The Survey Report Examples Generalizing the Simple Model
`It's rare to come across a book with a research theme that has immediate relevance to nurses of all grades from trainees on undergraduate courses to senior academic staff. Survey Research: The Basics is just such a book' - Nurse Researcher
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