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9780761941903 Academic Inspection Copy

Advertising in Modern and Postmodern Times

  • ISBN-13: 9780761941903
  • Publisher: SAGE PUBLICATIONS INC
    Imprint: SAGE PUBLICATIONS INC
  • By Pamela Odih
  • Price: AUD $436.00
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 27/11/2007
  • Format: Hardback (234.00mm X 156.00mm) 232 pages Weight: 520g
  • Categories: Education [JN]
Description
Table of
Contents
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Preview
How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times: provides a comprehensive discussion of the main theories shows you how real adverts work, together with reproductions of advertising images and copy demonstrates how advertising constructs subjects provides an instructive historical overview of advertising explores the relationship between advertising and industrial capitalism.
PART ONE: MARKING TIME IN THE MAKING OF MODERN ADVERTISING Selling Space in Advertising History Selling Time in Advertising History PART TWO: DIALECTICS OF ADVERTISING IN MODERN TIMES Advertising, Time and the Commodity-Form Time and the Commodity-Sign PART THREE: ADVERTISING IN POSTMODERN TIME(S) 'Times they are a Changin'' Transformations of Work and Leisure in the Time/Space Economies of Modern and Postmodern Advertising Mapping the Subject of Postmodern Advertising Technology Sign of the Times Postmodern Disruptions in Advertising Times Conclusion Globalization and the Future of Advertising
There is much to be praised in the book... This book radicalizes the conventional treatment of the topic by the marketing literature, and for that matter some of the sociology of consumption literature. Ultimately, this book is a valuable addition to the study of time, space and society...the book should appeal to a wide audience within sociology, social psychology, cultural studies, social history and media studies. My hope is that the advertising community,both academic and practical, consumes the text and that it forms part of a disruptive praxis for them Sociology
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