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Woodslane Online Catalogues

9780761941583 Academic Inspection Copy

Services Marketing and Management

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Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of organisational frameworks and activities - discusses different services contexts including financial services, tourism, charities and museums.
Professor of services marketing
PART ONE: UNDERLYING THEMES Underpinning Concepts of Services Marketing Management Evaluation and Measurements of Services PART TWO: MANAGING SERVICES Services Marketing in Specific Contexts The For-Profit Sector Services Marketing in Specific Contexts The Not-For-Profit Sector Organizational Influences on Services Management Management Styles and Emphasis for Services Marketing Internal Marketing in Service Organizations Management Competencies for Services Marketing PART THREE: SERVICE MANAGEMENT ISSUES Contemporary Issues in Services Marketing Service Marketing Management What Does the Future Hold?
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