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9780761940210 Academic Inspection Copy

The Management of Tourism

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The Management of Tourism provides detailed coverage of the breadth of issues involved in the management of tourism businesses. The book clearly demonstrates the scope and significance of tourism as a business. Avoiding a narrow approach to the subject, The Management of Tourism explains and supports fundamental business management aspects whilst examining specific techniques required for the successful management of a variety of tourism businesses. The aim is to consider and apply management concepts, philosophies and practices to the 'business' of tourism. Each chapter follows a basic structure for ease of use and includes: chapter objectives chapter contents discussion questions further reading and references There are also relevant examples, case studies and a glossary to guide the reader.
PART ONE: MANAGING THE TOURISM SYSTEM Introduction - Lesley Pender The Accommodation Sector: Managing for Quality - Richard Sharpley Airlines, Airports and International Aviation - Keith G Debbage Tour Operations Management - Sandra Gountas Managing Tourism Distribution - Lesley Pender PART TWO: MANAGING TOURISM BUSINESSES Human Resource Management in Tourism - Tom Baum and Jithendran Kokkranikal Marketing Management for Tourism - Jackie Clark Strategy for Tourism - John Tribe Managing Finance for Tourism - Tony Blackwood The Law and Tourism - David Grant and Richard Sharpley PART THREE: MANAGING TOURISM IN ITS ENVIRONMENT Managing Urban Tourism - Richard Sharpley and Lesley Roberts Managing the Countryside for Tourism - Richard Sharpley A Governance Perspective Managing Tourism for Development - David J Telfer Site and Visitor Management at Natural Attractions - Chris Ryan PART FOUR: CONTEMPORARY ISSUES IN TOURISM MANAGEMENT The Role of Government in the Management of Tourism - C Michael Hall The Public Sector and Tourism Policies Information and Communication Technologies for Tourism - Dimitrios Buhalis Destination Marketing and Technology - Chris Ryan The Case of Web Based Data Mining Tourism and the Environment - Richard Sharpley International Tourism - Richard Sharpley The Management of Crisis Ethics in Tourism Management - Harold Goodwin and Lesley Pender Managing the Heritage Enterprise for Liveable Host Communities - Frank Go, Ronald M Lee and Antonio Paolo Russo Conclusion
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