The Survey Kit that has helped thousands of researchers and students do better survey research has now been completely updated and revised. In addition to separate volumes on in-person and telephone interviews. The new edition includes sections on: data management; literacy and language issues; qualitative survey research techniques; including focus group interviewing; content analysis; survey ethics; ethical principles to use; characteristics of survey research misconduct; factorial design and conjoint analysis; cultural considerations; translation of interviews into other languages; CAPI interviews; Each of the 10 volumes contain checklists, warnings of things to avoid, examples of what does and doesn't work, and, new to this edition, exercises with answers and a glossary at the end of each volume.
Arlene Fink (PhD) is Professor of Medicine and Public Health at the University of California, Los Angeles, and president of the Langley Research Institute. Her main interests include evaluation and survey research and the conduct of research literature reviews as well as the evaluation of their quality. Dr. Fink has conducted scores of evaluation studies in public health, medicine, and education. She is on the faculty of UCLA's Robert Wood Johnson Clinical Scholars Program and is a scientific and evaluation advisor to UCLA's Gambling Studies and IMPACT (Improving Access, Counseling & Treatment for Californians with Prostate Cancer) programs. She consults nationally and internationally for agencies such as L'institut de Promotion del la Prevention Secondaire en Addictologie (IPPSA) in Paris, France, and Peninsula Health in Victoria, Australia. Professor Fink has taught and lectured extensively all over the world and is the author of more than 130 peer-reviewed articles and 15 textbooks.
How to Design Survey Studies: Learning Objectives Ch 1. Useful Surveys Features of Well-Designed Survey Studies Measurable Objectives Sound Research Design Reliable and Valid Instruments Appropriate Analysis Accurate Reporting Accurate Reporting Checklist of Questions to Ask When Choosing a Survey Design Ch 2. Classification of Designs for Survey Studies Experiments Concurrent Controls and Random Assignment Guidelines for Experimental Designs Involving Randomly Assigned Concurrent Controls Concurrent Controls but No Random Assignment Self-Controls Historical Controls Combinations Descriptions (or Observations) Cross-sectional Designs Cohort Designs Case-Control Designs Internal and External Validity Internal Invalidity: Checklist of Risks to Avoid External Invalidity: Checklist of Risks to Avoid Nine Commonly Used Study Designs Exercises Answers Suggested Readings Glossary About the Author
"This book lays out the essential information about commonly used designs for the reader. The presentation of extremely complicated and technical information is excellent. The exercises are very valuable to use in the classroom as they will help to reinforce the learning of design principles." -- Kathleen Sexton-Radek
