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9780761920441 Academic Inspection Copy

Moderating Focus Groups

A Practical Guide for Group Facilitation
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This practical, comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, advanced and new techniques for managing group dynamics are included, such as personality association.'
Introduction The Focus Group Methodology Focus Groups Versus One-on-One ( In-Depth ) Interviews Role of the Moderator The Characteristics of a Successful Moderator Preparation for Moderating Recruiting Participants Pre- and Post-Group Briefing The Discussion Guide External Stimuli The Moderator Report Moderating Fundamentals Advanced Moderating Techniques Unique Moderating Situations Moderating Focus Groups Internationally Building a Business Moderating Focus Groups Pricing Focus Groups
"Thomas L. Greenbaum eats and breathes focus groups. If you want a definitive look at this research technique, you need either to live with the guru for a year or read his books." -- Dave Quincy
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