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9780761916932 Academic Inspection Copy

Developing a Market Orientation

  • ISBN-13: 9780761916932
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Edited by Rohit Deshpande
  • Price: AUD $316.00
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 13/04/1999
  • Format: Paperback (228.00mm X 152.00mm) 328 pages Weight: 450g
  • Categories: Sales & marketing [KJS]
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The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working papers, is now presented in book form for the first time by SAGE Publications. This book demonstrates the importance of market orientation on organizational culture ( the shared set of values in putting customer first), on strategy (creating superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating an d satisfying customers)
Introduction - Rohit Deshpande Market Orientation - Ajay K Kohli and Bernard J Jaworski The Construct, Research Propositions and Managerial Implications The Effect of Market Orientation on Business Profitability - John C Narver and Stanley F Slater Corporate Culture, Customer Orientation and Innovativeness in Japanese Firms - Rohit Deshpande, John U Farley and Frederick E Webster Jr A Quadrad Analysis Market Orientation - Bernard J Jaworski and Ajay K Kohli Antecedents and Consequences Market Orientation, Performance and the Moderating Influence of Competitive Environment - Stanley F Slater and John C Narver Does Market Orientation Matter for Small Firms? - Alfred M Pelham and David T Wilson Market Orientation and Business Performance - John C Narver, Robert L Jacobson and Stanley F Slater An Analysis of Panel Data Understanding Market Orientation - Rohit Deshpande and John U Farley A Prospectively Designed Meta-Analysis of Three Market Orientation Scales Market Orientated Is Not Enough - Stanley F Slater and John C Narver Build a Learning Organization The Influence of Market Orientation on Channel Relationships - Judy A Siguaw, Penny M Simpson and Thomas L Baker A Dyadic Examination
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