Contact us on (02) 8445 2300
For all customer service and order enquiries

Woodslane Online Catalogues

9780761916390 Academic Inspection Copy

On Media Violence

  • ISBN-13: 9780761916390
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • By W. James Potter
  • Price: AUD $233.00
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 10/09/1999
  • Format: Paperback (228.00mm X 152.00mm) 312 pages Weight: 450g
  • Categories: Media studies [JFD]Violence in society [JFFE]
Description
Author
Biography
Table of
Contents
Reviews
Google
Preview
In this definitive examination of a much-debated topic, the author provide a thorough review of research, addresses the need to rethink the methodological tools used to assess media violence, and introduces the concept of Lineation Theory.'
W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 10th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.
Overview and Introduction PART ONE: REVIEWING Theories of Media Violence Effects of Exposure to Media Violence Violent Content on Television PART TWO: RECONCEPTUALIZING Violence Schema and Context Levels of Analysis Development Effects Risk The Industry's Perspective PART THREE: RETHINKING METHODOLOGY Effects Methodologies and Methods Content Analysis of Media Violence PART FOUR: LINEATION THEORY Axioms and Dictionary Propositions
"This solid work of scholarship not only reviews existing theories of media violence, including effects of exposure to violence and data on violent television content, but it carefully leads the reader through a 'reconceptualizing' process (including chapters on violence, schema and context, levels of analysis, development, effects, risk and the industry's perspective) and rethinking of effects and content analysis methodology." * MEDIA ETHICS *
Google Preview content