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9780761915362 Academic Inspection Copy

Media Research Techniques

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With new chapters on experimentation, histor ical research, comparative research and participant observat ion, this second edition of Media Research Techniques will e nable beginners to plan and implement research in communicat ions studies. '
Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer's Toolkit: A User's Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist's Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.
PART ONE: RESEARCH PROJECTS Guided Research Projects Research Logs Content Analysis Newspaper Comics Pages Survey Interviews Media Utilization Social Roles Television Soap Opera Characters Depth Interviews Favorite Singers and Recordings Rhetorical Analysis Magazine Advertisements Library Research Audiences of Radio Talk Shows Focus Groups Reasons for Attending Films Experiments Humor Participant Observation Video Game Players Historical Research Images of Shopping Malls in the Popular Press Comparative Analysis Images of Disneyland (and Disneyworld) in the American Popular and Scholarly Press PART TWO: WRITING AND THINKING Writing with Style Avoiding Common Writing Errors Avoiding Common Reasoning Errors Writing a Research Report
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