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Attracting Equity Investors

Positioning, Preparing, and Presenting the Business Plan
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Attracting Equity Investors is an invaluable guide to obtaining funding from an investor for the creatio n or development of a new business venture. '
Evan J. Douglas, Queensland University of Technology and Dean A. Shepherd, Rensselaer Polytechnic Institute, New York
Sources of Early-Stage Financing Roles and Equity Shares in the New Venture Evaluate the Business from the Investor's Perspective Evaluate the Managers from the Investor's Perspective The Three-Stage Communication Strategy Write a Compelling Business Plan Successfully Presenting and Defending Your Business Plan Valuing the Business and Negotiating the Deal Summary and Conclusions
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