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9780761912194 Academic Inspection Copy

Sustainable Marketing

Managerial - Ecological Issues
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By recognizing marketing as the key to the success of ecologically sound products, this text seeks to define the paradigm of sustainable marketing, and offers criteria for sustainable marketing strategies and products, and more.'
Sustainable Marketing An Overview New Decision Boundaries The Product System Life-Cycle Sustainable Marketing Strategies Sustainable Products Sustainable Channel Networks Sustainable Marketing Communications Sustainable Pricing Markets and Market Development
"This is the most authoritative and carefully and thoroughly documented treatment of what is generally known as green marketing that I'm aware of." -- Peter Gillett
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