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9780761908173 Academic Inspection Copy

Planning Focus Groups

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Planning Focus Groups is part of the six-vol ume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial pla nning stages through to analysing and reporting the data. '
David L. Morgan is a professor emeritus in Department of Sociology at Portland State University. He is a sociological social psychologist, who is widely known for his work on focus groups, including his book, Focus Groups as Qualitative Research, and as coauthor of The Focus Group Kit. In addition, he has worked extensively on mixed methods, including a book for SAGE, Integrating Qualitative and Quantitative Methods. Most recently, he has published Essentials of Dyadic Interviewing for Routledge, and A New Era in Focus Group Research, co-edited, with Rosaline Barbour, for Palgrave.
Guiding Principles of Planning Planning and Timelines Personnel and Budgeting Deciding on the Degree of Structure Deciding on the Group Composition Deciding on Group Size Deciding on the Number of Groups Recruiting the Participants Setting Up the Sessions Checklist for Planning Focus Groups
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