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Birthday Eve

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Birthday Eve introduces a new magical tradition for families on the eve of their child’s birthday. Through charming illustrations and a captivating lyrical writing style, Birthday Eve empowers children to embrace the wonder of growing older with confidence and joy year after year. Birthday Eve introduces a new magical tradition for families on the eve of their child’s birthday. Through charming illustrations and a captivating lyrical writing style, Birthday Eve empowers children to embrace the wonder of growing older with confidence and joy year after year. 


As families gather to read the story, children are transported into a magical realm where whimsical characters called Birthday Snugs come to life to make children a little taller, a little faster, and kinder. Birthday Eve isn’t just a story, it is an engaging and interactive experience for children and parents alike that includes special activities designed to make the night before and the morning of their birthday truly magical. Families can follow an interactive checklist to mark off magical milestones and prepare special surprises. Birthday Eve offers a delightful way to create a tradition that encourages kids to follow their passions and believe in themselves from an early age.

Author:
Passionate about creativity, equality and the importance of family traditions, Ann is dedicated to purposeful storytelling that ignites young minds and empowers them to embrace their full potential. As a proud mother and fertility warrior, her books and creative educational experiences promise love, laughter and meaningful literature for young readers and their families. When she’s not crafting stories or cherishing time with loved ones, Ann enjoys seeking the world’s best taco or daydreaming by a serene beach. Ann Reddy’s work reflects her belief in the power of stories to inspire and transform, making her a cherished author at Dream Big Brave One. 
Illustrator:
Phil began life as a very small child and is now something of a very big one.  As a commercial creative he’s had the fortune of writing and art directing award winning advertising campaigns for brands like Mentos, Optus, Qantas, Fairfax, and more. This work has resulted in an Olympic swimmer launching a philosophical pool cleaning business, a cow tinkling the ivories with udder dexterity, and a Home & Away star launching a fragrance (Raygrance) that nobody asked for, but everybody wanted. His love of storytelling extends beyond selling wild ideas to clients, having worked on three consecutive Tropfest finalist films. One of which—a statement on marriage equality—has gone on to be recognised internationally. From the big screen to little pages, his love of storytelling led him to illustrating children’s books.

* Birthday Eve introduces a magical new family tradition that helps children embrace growing older with confidence, joy, and a sense of wonder.
* Its heartfelt storytelling and enchanting illustrations nurture imagination, emotional connection, and meaningful parent-child bonding.
* Interactive activities and a guided checklist make the experience engaging for both children and parents, fostering celebration, self-belief, and meaningful family moments.

Publicity:
* Running targeted digital advertising campaigns across key platforms Google, Meta. Awareness & conversion focused campaigns.
* Building and engaging our organic social media community on Facebook, Instagram, through curated content and bi-monthly photoshoots.
* Working with multiple Influencers / Content Creators (ongoing) to deliver UGC content across our socials and website.
* Email marketing to our database to nurture, and build engagement. Additionally drive conversions & cross-selling, upselling opportunities.
* Lead Generation campaigns to continue database growth.
* Local Area Marketing planned to support individual retailers and drive increased awareness and local foot-traffic.
* Website optimisations to increase conversions and build the customer experience. 



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