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9780252078446 Academic Inspection Copy

Saving the World

A Brief History of Communication for Devleopment and Social Change
  • ISBN-13: 9780252078446
  • Publisher: UNIVERSITY OF ILLINOIS PRESS
    Imprint: UNIVERSITY OF ILLINOIS PRESS
  • By Emile G. McAnany
  • Price: AUD $53.99
  • Stock: 1 in stock
  • Availability: Order will be despatched as soon as possible.
  • Local release date: 14/06/2012
  • Format: Paperback (229.00mm X 152.00mm) 200 pages Weight: 320g
  • Categories: Media studies [JFD]
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This far-reaching and long overdue chronicle of communication for development from a leading scholar in the field presents in-depth policy analyses to outline a vision for how communication technologies can impact social change and improve human lives. Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, Emile G. McAnany builds a new, historically cognizant paradigm for the future that supplements technology with social entrepreneurship.McAnany summarizes the history of the field of communication for development and social change from Truman's Marshall Plan for the Third World to the United Nations' Millennium Development Goals. Part history and part policy analysis, Saving the World argues that the communication field can renew its role in development by recognizing large aid-giving institutions have a difficult time promoting genuine transformation. McAnany suggests an agenda for improving and strengthening the work of academics, policy makers, development funders, and any others who use communication in all of its forms to foster social change.
""Savings the World provides a strong history for understanding the context of efforts to use communication to spur development.-á McAnany's continuing push for measures that will demonstrate success or failure is welcome.-á This volume will be most valuable to those seeking historical context as they delve into the role of information and communication technologies for development.""--International Journal of Communication
""Saving the World is a fascinating examination of how earlier technologies were applied to foster social change.-á An easy-to-read, well-organized document; while McAnany carefully relays theory, he does it in a concise way that anyone will find accessible.""--Technical Communication
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