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9780252036774 Academic Inspection Copy

Saving the World

A Brief History of Communication for Devleopment and Social Change
  • ISBN-13: 9780252036774
  • Publisher: UNIVERSITY OF ILLINOIS PRESS
    Imprint: UNIVERSITY OF ILLINOIS PRESS
  • By Emile G. McAnany
  • Price: AUD $239.00
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 14/06/2012
  • Format: Hardback 200 pages Weight: 0g
  • Categories: Media studies [JFD]
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This far-reaching and long overdue chronicle of communication for development from a leading scholar in the field presents in-depth policy analyses to outline a vision for how communication technologies can impact social change and improve human lives. Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, Emile G. McAnany builds a new, historically cognizant paradigm for the future that supplements technology with social entrepreneurship.McAnany summarizes the history of the field of communication for development and social change from Truman's Marshall Plan for the Third World to the United Nations' Millennium Development Goals. Part history and part policy analysis, Saving the World argues that the communication field can renew its role in development by recognizing large aid-giving institutions have a difficult time promoting genuine transformation. McAnany suggests an agenda for improving and strengthening the work of academics, policy makers, development funders, and any others who use communication in all of its forms to foster social change.
''Saving the World offers a judicious integration of Emile G. McAnany's own first-hand experience with many of the seminal people and projects in communication for development. McAnany provides a very valuable understanding of the underlying structure of the field and how these ideas have been implemented and theorized.'' Joseph Straubhaar, author of Media Now: Understanding Media, Culture, and Technology ''A comprehensive, ambitious history and policy analysis of the field of development communication. McAnany's grasp of the major developments, issues, and advances of this field will appeal to scholars of communication, sociology, political science, and economics.'' Robert Huesca, professor of communication, Trinity University
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